The Virtual Quill

Virtual Loyalty cards

What is possibly the first leveraging of information card technology was announced today by aptly named "fun communications": the virtual loyalty card.

WebCard Loyalty offers customers, dealers and the issuers of customer loyalty cards true added value. For the customers, the virtual loyalty card means that different user names and passwords are now a thing of the past. The technology is based upon the open standard for information cards that is available for almost all operating systems and browsers. Also, for example, information cards are implemented in the Windows CardSpace™ technology. CardSpace provides a reliable and secure authentication and authorization mechanism (User-Centric Identity Management), which due to its Client technology is immune to phishing attacks. The login process is significantly simplified. Dealers benefit from this as well: It raises the entry barrier, increases the utilization volume, as well as enhancing the data quality. Not only this, but the virtual loyalty card provides both dealers and identity providers with an instrument for targeted marketing measures (bonus point programs, discounts on partner sites, partner advertising, coupon promotions) that enable them to build up long-term customer and partner loyalty. The customer identification and improved customer profiles open up interesting and profitable business models within the partner network.

Privacy, security - and targeted marketing! It's the holy grail, isn't it?

Labels: cardspace, digitalME, user centric

Posted 7:59 AM (1) comments

OpenID - the denoument?

There's been much agitation for Facebook to join the likes of MySpace and Yahoo! in the OpenID community. But when Facebook recently announced it's "Connect" service (a service to port ID information among various web sites), without a link to OpenID, much angst was experienced in that vocal group of supporters of the open source identity protocol. In particular, Sxip's Dick Hardt - one of the co-founders of the OpenID Foundation - mused about the future of so-called "user-centric" identity. Earlier (in "Facebook Connect - fatal blow for OpenID?") Hadt said: "Given the momentum and immediate value of a Facebook identity system and the lack of OpenID RP deployment, one wonders if the identity opportunities of OpenID have passed."

Other co-founders (Johannes Ernst, David Recordon) tried (with smoke, mirrors and whistling in the dark) to refute Hardt but, in my opinion, failed miserably. OpenID is a victim of its own early success. Too many people, with too many conflicting agendas signed on in the hope of designing OpenID in their image. From the early fights over iNames through the querulous (and tedious) fights about Attribute Exchange, security and other aspects of a mature identity protocol there was resistance from the majority of the developer base who really only wanted an easy way to login to blogs. Nothing wrong with that. A simple, somewhat reliable way to ease the authentication process for blog comments while fending off robots and spammers is a worthy goal.

Perhaps this is the time for the visionaries within the OpenID community, those who have the vision of what a full-fledged open-source identity protocol should be, to bow out of that movement and form another one. Or, perhaps put their time and energy behind an existing movement such as the Bandit Project's DigitalME initiative. They could even create an STS (Security Token Service) to bridge OpenID and the InfoCard system so that they could be "true to their roots."

OpenID, it seems, is never going to be a secure, robust, full-featured identity system so let's stop pretending that it can be. Let it be what it is and let's move on.

Labels: cardspace, digitalME, Facebook, open source, openid